Press Release: GHM to Launch Three Luxury Hotels in Taiwan

9 July 2013

Zhudong mountain resort showcases a range of three brand options

ZHUDONG, Taiwan (9th July 2013) — Luxury hotel management group GHM and Taiwanese business development company Elements Innovation Co., Ltd have signed a management agreement to launch three upscale hotels in Zhudong, Taiwan.

The Chedi Club, The Chedi and The Serai in Zhudong will stand together as the hospitality anchor to Eutopia, a mountain getaway development one hour by car from Taipei. Located on the border of Shei-Pa National Park in Hsinchu County with a scenic view of the Wuzhi Mountain, the development ranks as one of the largest and most ambitious, licensed hospitality projects ever undertaken in Taiwan.

The Chedi Club will feature 25 villas spread throughout a maple forest, each with dedicated staff and butler service. The Chedi will offer 92 guest rooms and suites with mountain-top views, along with restaurants, meeting rooms, a spa, and an infinity pool.

The 200 rooms and suites of The Serai will be located nearest to the commercial and cultural attractions of the 500,000-square metre Eutopia development. Eutopia will also include a wildlife eco-park, a traditional Taiwanese village with teahouse, a winery, art galleries, live theatre, specialty restaurants, a biomedical spa and a modern open-air shopping mall.

Home to the Industrial Technology Research Institute, Zhudong has established a reputation as the Silicon Valley of Taiwan. At the same time, its natural attributes and its Buddhist temples are a draw for more contemplative pursuits.

“This region is an incredibly rich reward for travellers who, today, may be heading to Japan and Korea for an experience of East Asia,” said GHM President Hans R. Jenni. “Taiwan is a relatively unexploited but compelling destination option and in Eutopia, we have the vehicle to create a unique travel experience and to draw greater interest to Taiwan.”

The introduction of these three, very distinct concepts within one masterplan is a first for GHM, and a realisation of the hospitality group’s vision for a comprehensive portfolio of properties.

Jean-Michel Gathy is the creative force behind the Eutopia project. The award-winning architect has designed several GHM properties including The Chedi Andermatt, a luxury mountain retreat in Switzerland, slated to open in the winter of 2013/2014.

This latest agreement is one of many GHM has inked in East Asia. In April, GHM’s Chinese joint venture, luxury hotel brand Ahn Luh, signed management contracts with the Qinshen Group for hotels in Shanghai and Shaoxing. Additional Ahn Luh hotels and resorts are also scheduled to open in Chengdu and Shenzhen in the near future.


Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an expansive portfolio and more projects in the pipeline, GHM prides itself in providing guests with an unrivalled lifestyle experience.

Each GHM property is an original. A symbiotic relationship between the hotel and the local culture enables GHM to provide guests with a genuine, close-up experience of the best each destination has to offer. The signature GHM style melds contemporary interpretations of Asian designs and distinctive local touches to create inspired, memorable spaces.

GHM’s portfolio includes:

GHM properties currently under development:

  • The Chedi Club Jimbaran, Bali, Indonesia
  • The Aayu Mumbai, India
  • The Chedi Tomakomai, Hokkaido, Japan
  • The Chedi Tamouda Bay, Morocco
  • Al Bait Sharjah, UAE
  • The Chedi Khorfakkan, Sharjah, UAE
  • The Chedi Dhapparu, Maldives
  • The Serai Zhudong, Hsinchu, Taiwan
  • The Chedi Zhudong, Hsinchu, Taiwan
  • The Chedi Club Zhudong, Hsinchu, Taiwan

For more information, please visit or contact:

GHM Public Relations
General Hotel Management Ltd
1 Orchard Spring Lane
#04-02 Tourism Court
Singapore 247729

T (65) 6223 3755
F (65) 6221 1535

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