Career Opportunities

GHM Shanghai Office

Marketing Manager

Under the supervision of the Director of Sales and Marketing, this role help promote on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of GHM brand in China.

Responsibilities

Digital Marketing

  • Liaise with an appointed digital agency to maintain GHM Chinese website and enhancements
  • Develop and implement digital marketing strategies in line with the hotels overall online business goals
  • Conduct the acquisition and maintenance of email database
  • Execute email marketing initiatives for hotels, track and measure performance
  • Ensure hotels’ participation in all relevant Chinese online travel agents (OTAs)
  • Maintain a strong relationship with local OTA Market Managers and leverage on this to improve hotels’ performance.
  • Liaise with corporate office to ensure Chinese website content is accurate and up-to-date

Social Media

  • Plan and execute Chinese social media strategy for GHM and its hotels
  • Manage all China-centric social media platforms diligently
  • Strategic plan and execute to drive GHM WeChat and Weibo follower database
  • Liaise with hotels for content sourcing and inspiration and utilize distributing across Chinese social media platforms.
  • Creative content producing and managing for social media campaigns especially for special festivals or events.
  • Plan and lead Chinese KOL/Influencer initiatives and strategy and interactive with GHM own social media platforms.
  • Research on potential Chinese social media platforms that ideal to develop to enhance GHM brand recognition and influence

Public Relations

  • Develop and execute China-centric comprehensive PR plan
  • Develop strategy and create content to pitch and secure coverage for hotels
  • Build and maintain a strong relationship with a comprehensive list of local media contacts, with particular emphasis on social media influencers
  • Prepare and distribute Chinese press release on behalf of GHM and its hotels
  • Work closely with the corporate office to verify all coverage adheres to brand voice.
  • Manage external potential vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for GHM and hotels.
  • Assist in the execution of GHM events in China as well as hotel sponsored events, community relations activities, and press promotional activities

Job Requirements

  • Minimum of five years of marketing experience
  • Travel and hospitality background preferred
  • Creative and well versed in various Chinese social media platforms
  • Have hands-on experience with managing Chinese social media and digital marketing activities with a focus on driving brand awareness and traffic for eCommerce platforms
  • Good understanding of performance, search and content marketing and keep up to date with the latest digital marketing trends within China
  • Be highly organized, and able to work and meet deadlines under pressure, with impeccable follow-through
  • Be able to multi-task when necessary, but also maintain focus on the key objective of each initiative
  • Have excellent vendor and/or team management skills including experience managing teams in different geographical locations

Applications & Enquiries

  • Interested candidates are invited to send their resume to [email protected].
  • Only shortlisted candidates will be contacted for further selection.
P
E
  • Join GHM Newsletter