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GHM Enters Mid-Tier Segment with New Joint Venture Partnership

25 August 2016

SINGAPORE — GHM has partnered with van de Bunt Partners in a milestone agreement to launch Tin Hotels, a mid-market brand of accommodations set to revolutionalise the concept of lifestyle travel. The move into the mid-tier market by the luxury hotel operator was fuelled by both the travel preferences in the dominant consumers’ demographics, as well as by GHM’s recognition of marrying relevance and its expertise in the current market situation.

“We want to challenge the status quo and bring the pursuit of excellence and style to the mid-market tier. We will create hotels that are not merely places to stay, but function as venues to connect: as social hubs, design spaces or simply, places to be seen at,” said Hans R. Jenni, GHM’s co-founder and president. “This will be a new chapter in the history of GHM,” he adds.

The concept for Tin Hotels is aimed at the travel trends of the growing middle-class population and the millennials: they seek an enriching lifestyle-based travel experience that fulfills beyond the product and service, at a value proposition that sets it apart. It is this niche that Tin Hotels wants to reach. Beyond these broad conceptual ideals, Tin Hotels’ business model is also one that will be attractive for investors: it is yield-driven and right from the onset, optimised for efficiencies.

Said Peter van de Bunt, the managing director of van de Bunt Partners, “GHM is known in the luxury hospitality market for its innovation, design and elegance. This partnership for Tin Hotels intends to employ their expertise in a segment that has great potential to evolve beyond the mediocre.” The partnership was inked after many months of research and preparation to enter this broader market.

The Tin Hotels team aims to expand swiftly, starting with the launch of its first hotels in Dubai and Oman and over the course of the next few years, to grow within the Gulf region before reaching its target of 35 properties in 2022.

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ABOUT GHM

Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an intimate portfolio and more projects in the pipeline, GHM prides itself in providing guests with an unrivalled lifestyle experience.

Each GHM property is an original. A symbiotic relationship between the hotel and the local culture enables GHM to provide guests with a genuine, close-up experience of the best each destination has to offer. The signature GHM style melds contemporary interpretations of Asian designs and distinctive local touches to create inspired, memorable spaces.

GHM’s portfolio includes:

GHM properties currently under development:

  • The Aayu Mumbai, India
  • Al Bait Sharjah, UAE
  • The Chedi Tomakomai, Hokkaido, Japan
  • The Chedi Dhapparu, Maldives
  • The Chedi Luštica Bay, Montenegro
  • The Chedi Tamouda Bay, Morocco
  • The Chedi Khorfakkan, Sharjah, UAE
  • The Serai Zhudong, Hsinchu, Taiwan
  • The Chedi Zhudong, Hsinchu, Taiwan
  • The Chedi Club Zhudong, Hsinchu, Taiwan

The Chedi in China

  • The Chedi Ninghai, Zhejiang

In addition to these, GHM has joined with like-minded partners and entered into meaningful collaborations to deliver innovative brands, continuing its legacy of setting new benchmarks of excellence in the hospitality industry.

Ahn Luh

Ahn Luh is a joint venture partnership forged among Duan Qiang, the co-founder and chairman of Beijing Tourism Group (BTG), Adrian Zecha, the visionary behind Amanresorts, along with Hans R. Jenni, President and Director of GHM and Duan Wei Hong, the founder of Great Ocean Group.

It is a brand that combines the essence of Old World Chinese hospitality in today’s context of contemporary elegance, reflecting in its service, architectural design and interior décor, how tradition and modernity can intertwine to present an original, urban resort concept.

The Ahn Luh portfolio includes:

  • Ahn Luh Zhujiajiao, Shanghai (open)
  • Ahn Luh Lanting, Shaoxing (2017)
  • Ahn Luh Qiandao Lake, Hangzhou (2017)
  • Ahn Luh Yanqi, Beijing (2017)
  • Ahn Luh Zhangjiajie, Hunan

Tin Hotels

Tin Hotels is a mid-scale hospitality brand providing accommodation that is tasteful as it is affordable. It understands and reflects the lifestyle needs of its customers – one that demands breathtaking designs, the partaking of wholesome foods for one’s holistic well-being, a consciousness and appreciation of local art and culture, an awareness of the larger eco-environment – so that its product offerings and services connect each guest to these same ethos, creating a sense of belonging to the Tin Hotels culture.

For more information, please visit www.GHMhotels.com or contact:

GHM Public Relations
General Hotel Management Ltd
32 Gilstead Road
Singapore 309075
T  (+65) 6223 3755
F  (+65) 6221 1535
pr@ghmhotels.com

Dr. Peter van de Bunt
Managing Director, van de Bunt Partners
Emirates Towers, Level 41
Sheik Zayed Road
Dubai – UAE
P.O. Box 31303
M (+971) 50 8547142
p.vandebunt@vdbpartners.com

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