Inimitable creator of stylish hotels and resorts, General Hotel Management Ltd (GHM), has appointed Asia’s well-established luxury travel and lifestyle communications specialist, GHC Asia, as their global PR lead. GHM is the manager of internationally acclaimed The Chedi Hotels & Resorts, which are found in some of the world’s most exotic travel destinations.
GHC Asia’s remit covers GHM’s key source markets comprising Greater China and Southeast Asia as well as the Middle East, United States of America and United Kingdom. Through its offices in Singapore and China, GHC Asia will provide strategic counsel on transcontinental media outreach, content development and brand communications in partnership with an influential network of agencies, including GHC Asia’s partner agencies in the Travel & Lifestyle Network, including AllDetails Middle East for the UAE and Zapwater Communications for the US. The team will also be supported by Spotlight Communications in London. GHC Asia will lead the communications outreach to support GHM’s mission of delivering unrivalled lifestyle experiences in exotic destinations.
Being one of the industry’s leaders in stylish luxury hotels, GHM has conceptualised and operated a distinctive collection of internationally-acclaimed properties in some of the world’s most exotic destinations over the years. Each property embraces the brand’s philosophy of ‘a style to remember,’ melding contemporary interpretations of Asian designs with local archetypes and delicate details for inspired, memorable spaces that offer guests the very best each destination has to offer.
“GHC Asia shares GHM’s ardent passion for inspirational travel and hospitality excellence. Their strong cross-regional market intelligence and acumen on luxury trends synergise with our business strategy for the new era of travel,” said Clement Koh, Executive Vice President of Sales and Marketing of GHM. “We believe that this partnership will be instrumental to GHM’s global expansion plans marked by our 30th anniversary celebrations in 2022.”
“For three decades, GHM has established an incredible legacy as the frontrunner of sophisticated design experiences and heartfelt hospitality. We are thrilled to have this opportunity to share their visionary philosophy through integrated communications campaigns together with our partners,” said Paul Hicks, Founder and CEO of GHC Asia.
GHM currently operates four properties in Europe and the Middle East and it continues to redefine the luxury resort experience with eight new projects in the pipeline, including the highly anticipated launch of The Chedi Katara Hotel & Resort within the Katara Cultural Village in Doha, Qatar in 2022.