Skip to content

An Adventure In Alula: A Glimpse Into The Arabian City Of Luxury And Heritage

Unsplash M K

Nestled deep within the heart of Saudi Arabia, where the vast desert meets the majestic mountains, lies a hidden gem unlike any other. This is AlUla – where ancient history, natural beauty, and modern luxury intersect to create an unforgettable travel experience.

Unsplash_O JOUMNI

AlUla beckons as a delightfully uncharted destination, a hidden gem filled with allure and mystery, patiently awaiting discovery. This captivating oasis is a haven for intrepid travellers seeking an experience unlike any other. Here, amidst the mesmerising desert landscape, revel in the untouched beauty, delve into the depths of ancient civilisations, and bask in the indulgence of contemporary luxury and hospitality. In this remarkable setting, GHM proudly presents its upcoming property, The Chedi Hegra, further enhancing the allure of AlUla’s offerings.

AlUla is a testament to the convergence of civilisations, a captivating melting pot of cultures, and a thriving trade hub that has flourished for centuries. Its strategic location on the ancient incense route connecting the Arabian Peninsula with the Mediterranean has since made it a coveted prize for empires and kingdoms. The footprints of past civilisations resonate through the ages, and AlUla’s story is woven with the influence of the Nabataeans, Romans, Ottomans, and Saudis, among others. Each era has left an indelible mark on this revered land, resulting in a trove of monuments, landmarks, and artefacts that offer a glimpse into its historical significance.

Unsplash_M K

At the heart of AlUla’s glorious heritage lies the awe-inspiring UNESCO World Heritage Site of Hegra, a true crown jewel of antiquity. Known also as Mada’in Saleh, this ancient city once served as the southern capital of the illustrious Nabataean Kingdom. It is renowned for its architectural marvels, including the iconic city of Petra in Jordan. Hegra is a marvel of engineering, art, and culture, with its most recognisable towering tombs, intricate facades, and elaborate water systems. Walking through Hegra is like travelling back in time and experiencing the grandeur of the centuries. Experience the enchantment of Hegra as each step allows you to traverse the corridors of time, fully immersed in the majesty of centuries past. As the sun gracefully descends, venture to the outdoor terrace of Harrat Viewpoint. From this vantage point, AlUla’s beautiful landmarks unfurl before your eyes as if a shimmering magic carpet lay beneath the city, illuminating its splendour in the twilight.

Unsplash_Hatem Boukhit

One of the most awe-inspiring aspects of Hegra lies in its magnificent tombs, which are a testament to the ingenuity and artistry of the ancient city. Carved meticulously into the sandstone cliffs, these tombs boast intricate facades and exquisite details, leaving visitors in awe of the craftsmanship displayed. Among these, the grandeur of Qasr Al-Farid reigns supreme. This monumental work of art stands as a true masterpiece, showcasing intricate beauty amidst the tomb’s colossal size. Visitors will also find some of the best-preserved inscriptions exhibited in the Arabian Peninsula. These inscriptions offer a glimpse into the lives of the Nabataean people and their trade routes and customs. As you decipher these ancient messages etched in stone, a vivid tapestry of history unfolds, revealing the stories and aspirations of a civilisation long gone.


But AlUla is not only steeped in history; it also embraces the present and looks towards the future. In addition to its rich past, AlUla boasts the magnificent Hijaz Railway, an iconic landmark showcasing the Ottomans’ ingenuity and ambition. This 1,300 km railway, constructed in the early 20th century, was a vital link between Damascus and Medina. Its historical significance is evident in its association with the Arab Revolt, where it played a pivotal role. Its remnants still evoke a sense of adventure and romance for travellers who love to explore off the beaten path.


Embark on a journey to AlUla between February and March and experience the magical skies of AlUla come alive during the AlUla Skies Festival by hot air balloon. For ten days, the AlUla Skies Festival transforms the sky into a canvas of vibrant colours, adding another enchanting layer to this unforgettable travel experience.

Unsplash_Hatem Boukhit

For thrill-seekers, Hegra beckons with a plethora of activities that allow you to explore the land’s breathtaking beauty while embracing an adrenaline rush. Hegra and its vicinity offer a playground for outdoor enthusiasts, with options ranging from invigorating hikes to zip-lining, obstacle courses and off-road driving. Feel the rush of excitement as you conquer towering cliffs and cliffsides, immersing yourself in the raw natural landscape surrounding you. Here, travellers can experience the desert landscape in its natural form and appreciate the grandeur and beauty of the region.

The Chedi Hegra, a new addition to the hospitality scene in AlUla, will serve as a testament to the careful selection of an incredible place to call home. Seamlessly blending with its surroundings, the hotel’s design exudes an understated elegance and a welcoming atmosphere. The Chedi Hegra will offer a glimpse into the region’s rich heritage while providing a luxurious escape for those seeking respite from the everyday. The new Chedi Hegra hotel is a perfect blend of heritage and luxury. Located just a stone’s throw away from Hegra, the hotel is a masterpiece of architecture and design, with minimalist lines, earthy colours, and understated elegance. The hotel will offer a range of rooms and suites that cater to every taste, from spacious and airy deluxe rooms to opulent and indulgent royal villas. The Chedi Hegra also features a variety of dining options, from the casual and cosy Al Diwan restaurant to the refined and sophisticated Arabian Nights lounge. And if visitors want to relax and unwind, the Chedi Spa is a haven of tranquillity and serenity, with its holistic treatments, natural products, and expert therapists.

AlUla is more than just a destination; it is an eternal source of enchantment and inspiration. The past, present, and future threads intertwine seamlessly, creating a tapestry where heritage and luxury coexist in perfect harmony. It is where Arabian dreams come to life, captivating the senses and igniting the imagination.

Uncover the secrets of Hegra, where towering tombs and intricate facades transport you back in time. Experience the magic of the AlUla Skies Festival, with vibrant hot air balloons painting the sky in a kaleidoscope of colours. For thrill-seekers, AlUla offers a playground of outdoor activities, from hiking and zip-lining to off-road driving amidst the breathtaking desert landscape. Make the upcoming The Chedi Hegra – A GHM Hotel your luxurious haven, where heritage meets opulence. Unleash your sense of adventure and let AlUla enchant and inspire you.

Back To Top